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Gett’s: “Clients of luxury hairstyle salons, poorer in 2009”
Gett’s, a major player on the local luxury hairstyle salon market, maintains its development set before the crisis and will open, by year-end, a SPA complex on 2,600 square meters, part of the Incity Residences project near Bucharest Mall and a further salon in the future Mall of the Cotroceni Park, the company’s Marketing Manager, Aura Jacqueline Enciu, told Business Standard.
Vrei un business la cheie?
Ciufolici este primul salon de frizerie si coafura din Romania gandit si destinat copiilor. Mai apoi, datorita sucesului avut s-a dezvolat, oferind servicii complete atat pentru copii, cat si pentru adulti.
De la tunsori, coafura, vopsit, manichiura, pedichiura si servicii cosmeticeCiufolici sta l [detalii]
De la tunsori, coafura, vopsit, manichiura, pedichiura si servicii cosmeticeCiufolici sta l [detalii]
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Thus, the company’s network amounts to seven own salons destined exclusively to hair care, on a market where most brands develop multiple services. According to the company official, Gett’s target for 2009 is increasing the number of clients at group level and providing five-star services in other areas of Bucharest except those in hotels and SPA centers, as well as raising the company’s turnover.
Enciu said that, after the company posted €1.27 million in net sales last year, 2009 is an extremely difficult year. The crisis generated a change in the behavior of luxury consumers, who cut sharply their expenses for personal care. However, the depreciation of the national currency against the euro had the strongest negative impact on the Gett’s business.
“In 2009, in our field, the first impact was the depreciation of the national currency, which meant a 20 percent drop in euro revenues of both people and, naturally, companies in November 2008-February 2009. As a chain reaction, habits changed suddenly, people did not spend as before, due to both fear and lack, and the decline increased by a further 20-25 percent. If we add the explosion of interest rates on loans, which in our case amounted to 30 percent in lei, you can imagine the estimates for 2009,” Enciu told Business Standard.
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